Verizon Wireless usa un encabezado de identificador único (UIDH, por sus siglas en inglés)

Información general

  1. ¿Qué programas de publicidad usa el encabezado de identificador único (UIDH)?

    Our Relevant Mobile Advertising and Verizon Selects programs help make advertising you see more personalized and useful by using certain customer information we have to connect that advertising with your interests. These advertising programs share information with Oath (formed by the combination of Yahoo and AOL) and the UIDH is used in these programs.

    Los detalles sobre la información que los programas de publicidad usan están disponibles en las preguntas frecuentes que brindamos para publicidad móvil relevante y Verizon Selects. You can choose whether to be a part of these programs at any time through opt-out (Relevant Mobile Advertising) or opt-in (Verizon Selects) choices found on you privacy settings online, on your device in MyVerizon, or by calling 1-(866) 211-0874 (for Relevant Mobile Advertising opt-out). You also have choices about Oath's use of information it collects and uses for advertising purposes.

    No compartimos información que te identifique personalmente en estos programas, excepto con proveedores y socios que trabajan para nosotros. Exigimos que estos proveedores y socios protejan la información y la usen solamente para los servicios que nos brindan.

  2. ¿Qué es un UIDH?

    La información del encabezado se incluye en todo el tráfico web e incluye información como el tipo de dispositivo, idioma preferido y contenido compatible, para que el sitio que reciba la solicitud sepa la mejor manera de mostrar el sitio en el teléfono u otro dispositivo que envía la solicitud. Verizon Wireless includes a Unique Identifier Header (UIDH), a random string of characters, in the address information that accompanies some of the Internet (http) requests transmitted over our wireless network.

    Unless you opt out of the Relevant Mobile Advertising program and have not opted in to the Verizon Selects program, a UIDH is included in the address information of Internet requests going to Verizon companies (including Oath). In addition, with your opt-in consent, for example when you opt in to the Verizon Selects program, the UIDH may be shared with partners who help provide advertising services. Verizon partners are authorized to use the UIDH only as part of Verizon and Oath services and not for their own separate uses. El UIDH no contiene ningún tipo de información personal ni transmite la actividad histórica de navegación web de las personas a anunciantes u otros.

  3. ¿Por qué y cómo se usa un UIDH?

    The advertising programs use online and device identifiers, including browser cookies, ad IDs from Apple and Google, and the UIDH. The identifiers are used to make our advertising programs better by, for example:

    • Linking Verizon advertising program information to information Oath has, to provide more personalized advertising.

    • Serving ads to customers in apps and web browsers that do not use common advertising identifiers.

    • Helping to determine that different devices have the same user, so Oath can deliver better advertising in more places.

    • Determinar que un identificador se adapta a una audiencia de mercadeo, para que el dispositivo reciba anuncios relevantes en particular.

    • Mitigar fraudes de publicidad.

    • Agregar informes, diseño y atribución.
  4. ¿El UIDH afecta mi privacidad?

    El UIDH no contiene ningún tipo de información personal ni transmite la actividad histórica de navegación web de las personas a anunciantes u otros. As explained in more detail in response to question #2, Verizon only includes the UIDH in address information of Internet requests in specific circumstances. In addition, other privacy protections are designed into the UIDH, for example, it changes automatically and frequently.

  5. ¿El UIDH seguirá apareciendo si un cliente optó por no participar en los programas publicitarios?

    Verizon Wireless stops inserting the UIDH after you opt out of the Relevant Mobile Advertising program, unless you have also opted in to the Selects advertising program. The UIDH will continue to appear for a short period of time while we are updating our systems. If you choose to participate in Verizon Selects, the UIDH will be present even if you have also opted-out of the Relevant Mobile Advertising program.

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