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First, it seems you waited too long to get your dad a phone to work in Mexico. You can't blame VZW for poor planning. I don't see how this is their fault. When was he leaving and when did you call to get a phone he could use?
Second, if you think that the price you are paying for an iPhone is inflated, that's because it is. Apple sets the price and you shouldn't accept anything higher than what the prince in their store is. There are places like premium retailers that can charge an extra few dollars for it but you are the final decision maker and ultimately accepted the price you are paying.
