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The New every two, was a catch phrase from 6 or more years ago.
All customers now pay full retail for their phones on all carriers.
This $250 phone, is it really $250, or is that the old subsidized price on a 2 year contract?
THe payment program has been an eye opener for customers who don't realize an iPhone retails for $649 - $959.
Most smartphones start at $600.
