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They do in fact tell you that new 2 year activation is required if you read under the promotion on the home page of the Verizon site, that has been on the site for over a week.
"Available for iPhone 6 16GB. $199.99 2-yr price – $200 VZW trade-in gift card.New 2-yr activation req'd. Trade-in must be in good working condtion."
