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Replying to:
Re: Is Customer Retention a Priority for Verizon?
rcschnoor
Legend

@L_G_3 wrote:

With Verizon being a premium carrier, I’m surprised recruitment of new customers seems to trump retention of those who’ve demonstrated loyalty. After 16 years as a subscriber, sticking with Verizon through multiple trials and tribulations of service quality, pricing increases, program changes, I do expect to be valued. My credit cards reward me for sticking around. My banks provide extra value as a thank you. Why doesn’t my cell phone provider? Reduced program pricing is only one example. Of course, there are others.


And Verizon offers a rewards program similar to credit card rewards.

 


@L_G_3 wrote:

For example, I’m ready to upgrade two of the four phones on my account. Looking around I see no programs being offered by Verizon that don’t require a new line or some other add-on. Even the trade-in value for my current phones pale by comparison to what Apple offers. 


And what Apple offers pales in comparison to what you could get if you sold it yourself on a site such as swappa.com. In fact, if you are looking to purchase an iPhone, I would NEVER recommend purchasing from Verizon. If you instead purchase directly from Apple and get the "unlocked" version and simply move your SIM card from your current phone to the new phone, your service will be activated and you will not have to pay the $30 activation fee Verizon charges for new device.


@L_G_3 wrote:

Contrasted to what other carriers are offering (i.e. AT&T and T-Mobile each offering various Buy-One-Get-One programs on the iPhone Xr), and the ease with which a number can be instantly ported, I honestly see little reason to stay with Verizon. 


Actually, what Verizon offers is almost identical to what other providers offer. The offers to which you refer from OTHER providers are ONLY for new customers just like Verizon's offers. You would just happen to be a new customer with those other providers. When you then want to upgrade the other 2 of your 4 devices once you are already a customer with that other provider, those offers would no longer be available since you would no longer be adding a new line. Then you would need to switch back to Verizon or yet another provider.


@L_G_3 wrote:

With subsidies no longer available those concessions make all the difference in the world. It’s perfectly understandable that Verizon would want to entice new customers – companies need to strategically grow or die – but treating those new customers better than those you’ve already made an investment in and those who have made an investment in you is a strategy that eventually fails no matter what business you’re in.


So you are thinking of leaving Verizon to move to another company who treats their existing customers the same way as Verizon treats theirs? Once you switch, you will then be an existing customer and get treated the same way you are currently being treated. Of course, you could make a switch every time you want a new phone.

 

Of course, when you switch providers you may see a decline in coverage in areas you would prefer to have it. Then that discount on the price of a phone does not seem all that important when you are unable to use the phone in areas you are accustomed to using your device. Of course, you may see an improvement in service in areas you currently receive substandard service. Then you may not be so quick to switch carriers again when they won't offer you a discount on your next phone.

 

Whichever you choose, good luck.

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