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I have lived at my current location in North Georgia for 16 years and the cell service has become unusable due to constantly dropped calls and poor signal strength just in the past 2 months, where it used to be much better.  We live in a full 3G coverage area where our service was always adequate before.  I have Verizon and my husband has AT&T, and I have always been able to brag that I had better service than he did -- until recently.  All of a sudden I now have constant dropped calls, the people on the other end can hear me but I can't hear them, my signal strength has dropped and degraded to where I can't hardly use my phone any more in my home.  Now Verizon tells us that we need a signal booster where we never needed it before. So they sent the signal booster, and I still have the problems for incoming calls, because the incoming calls don't always connect through the booster.  It's become a joke to remain with Verizon's service.  Our research has shown us that numerous other people in the Atlanta and North Georgia area are having similar problems, and Verizon doesn't seem to want to do anything about it.  One thing is certain, Verizon has done something to reduce their signal strength and/or change how they provide their service, and it has definitely degraded. Even ex-Verizon customers have suggested that Verizon is selectively reducing service to some areas in order to save money, because a stronger signal strength costs Verizon more money, and they are using this as one way to reduce their costs.  I am so unhappy with Verizon that I am seriously considering changing my service to AT&T for better service, and my phone is unlocked, so I can easily do that.  Verizon needs to start listening to their customers and fixing the problem, or people like me that have been long-time loyalists of Verizon will change to other carriers.  I am suggesting to others that you start using the power of your purse like Clark Howard suggests and research other providers.  I will probably change carriers unless Verizon fixes this problem immediately.  It happened suddenly, and it can certainly be fixed suddenly. Verizon needs to return to the days when they were listening to their customers and start fixing the problem and return to their better signal strength or it will lose their market share. I'm not usually one to post complaints and put things up on a forum, but this problem is ridiculous and not getting any attention at Verizon.