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SMS with URLs generated from Firebase URL shortening service blocked by Verizon email-SMS gateway
maryc123
Newbie

My company uses the email to SMS gateway to send SMS alerts for traffic and travel events to several thousand subscribers per day. We include links to the traffic/travel event in the SMS alert so that people can view the event on a map and any other details that were not included in the original text.

We recently ended our bit.ly contract and implemented the free Firebase URL shortener service provided by Google. We found that Verizon blocks all SMS alerts that include a link generated by the Firebase URL shortening service.

Our systems show that the alert is successfully generated and accepted by Verizon, but it is never delivered. Can you please advise if there is anything we can do to prevent these alerts from being filtered? 

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