Why would I go for unlocked? Because it's substantially cheaper and I don't use the Verizon bloatware anyway. Why would I want to pay extra to use features that cost extra and don't do anything I need? And then there's the unlocked thing, once I have the cheaper phone, that is physically identical, I can then do what I like with it. Verizon charges way too much for offering the opportunity to make life easier and more lucrative for them.