Data/Text plan is not competitive


I have a single iPhone, and I use AT&T wireless.

My AT&T voice plan is $40/mo.  Verizon offers a $40/mo voice plan.  That's good.

My AT&T data/text plan is $20/mo (200MB/200messages).  The cheapest Verizon plan is $40/mo (500MB/unlimited messages).

Can someone please give a meaningful and intelligent response as to why Verizon does not offer a comparable data/text plan, for those of use who do not need insane amounts of data/text, but rather would like to burn less than $20/mo on these things?  That is, where is the plan for those of use who prefer not to pay for things that we do not need?

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