How can we verify if an email survey request from a 3rd party is valid?

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Today I received an email from a company called GfK asking me to fill out a confidential survey. It said if I had questions about whether this request was authorized, I should contact an email address at GfK. That's silly - why would I ask the company sending the email whether their own request was valid?

In today's online security environment, in the (immediate) future Verizon should have a page already available that can be used to validate these requests.

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