Re: Are there any plans in place for loyal customers who have unlimited data who are looking to upgrade?
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Yes, you can pay full retail cost for a new phone and keep your unlimited data. If you purchase a subsidized phone in exchange for signing a contract, you will lose your unlimited data. If you purchase a phone on Edge, you will lose your unlimited data.
Otherwise, More Everything is Verizon's current offering. Right now Verizon is offering double data deals on their higher allowance plans, but I am sure that would increase your bill.