M9 wrote: We are VZW's oldest & best customers

I'm sorry, there is NO correlation with unlimited data and being "VZW's oldest & best customers". There are probably just as many people without unlimited data who have been with Verizon as long or longer than you have. I have been with Verizon just as long as they have been in existence, used to have unlimited data and now have the More Everything plan. You are certainly not an "older" customer of Verizon than I am and I don't see how having unlimited data makes you a "better" customer. In fact, I am sure Verizon considers the customers who have the plans they are "currently" pushing to be "better" customers, otherwise they would want everyone to have unlimited data AND it would still be available for new customers.