I think it's great. For one, I use more data on a capped plan than I did on an unlimited plan. Also, I think with so many data devices out in the world now that it's high time we pay for what we use. Even if there was still unlimited for everyone, why is fair that we all pay one blanket price while some consume as much as 40GB and some are less than 1GB. One of my lines uses less than 500MB a month. I wouldn't want to pay the same as someone using so much data.