Who cares how much they pay? that is not even the point. They are a huge business with millions of customers. They do not need to charge a $30 upgrade fee. They have more customers today then they ever did. The people at the top make 7 figure salaries. Get a clue!
I have been a verizon customer my entire life. I give them my business. I give them my loyalty. They make tons and tons of money. They used to offer $50 to loyal customers to upgrade, now they charge $30. How do you think that makes people feel?? Why should I pay $30 to a company to keep my business?