I filed a complaint against Verizon Wireless with the FCC for false advertising:

1. Upgrade anytime you want:

They do not let you upgrade anytime you want. You can only upgrade when your phone is "Eligible for Upgrade" or if you "Change your plan".

This is blatant false advertising.

If you must "Change you plan" it violates the "No Contracts" portion of the advertised program.

I encourage more people to file complaints when you run into this issue:

http://www.fcc.gov/complaints