If you guys don't like the new family share pricing plan, then stay with what you have. Why would a company come out with plan that would reduce most customers bills? It's a pricing plan for those that don't have or use very much data to entice them to use more or get more data on more lines. As more people adapt to using there phone for data the more data will be used and more people will become dependant on it. Thus they will need to purchase more data.