DUCATI8511 wrote: I guess I need my daughter with the MBA explain how gaining a new customer paying $60 month for 1 phone, is better, business wise, than retaining old customer paying $60 month for 1 phone.

More than 98% of Verizon’s customers stay and they don’t need to fight to keep them.  The only benefit to them is to add new business, which is where phone ‘deals’ come in. 

Read post 4. 

Where Do you get a new customer and old customer paying the same?    I’m paying an average of $33 per line for 5 lines, with discount On my old plan with large data bucket.  To get a comparable amount of data as a new customer, I would have to take the $50 per line unlimited data option.  (Which would be more like $55 with taxes). 

My bill before the BYOD era was $360 a month for 5 devices and much less data.  My bill now is $168.