Hahaa. I think that my gas "should" not have cost 3.92 this morning, I think they "should" have only charged me 1.50. As a matter of fact, my Dunkin Donuts coffee "should" not have cost 2 bucks, afterall, water is free and a cup worth of coffee beans doesn't cost 2 dollars.
But seriously, VZW will charge whatever the market will bear, and if consumers don't want to pay for something then they have to go elsewhere for the service. And really, regardless of the amount of data used, the price of ANY service that a carrier offers will reflect more costs than just that service alone.And of course, if we were charged what a service actually costs then there would be no profit, and most businesses and people like profit.