Oh I'm all for 50/50, but that isn't happening.  Some services get more precedence over others.  I know some services like Netflix use a lot more bandwidth than say a Google Search.  I get the idea of a service paying a bit more to use more data, just like we as customers pay more to use more on Verizon.  I'm not swaying either way on the debate, knowingly anyway.  But obviously, charging Netflix more means Netflix customers pay more.  So, in the end, I as a Netflix and TWC/Comcast customer wind up paying a double-dip cost.