If you are currently under contract on the More Everything Plan with 2gb for $30 then you can keep the plan and the data cost will stay the same... If fact current Verizon customers on contract can still upgrade to a new phone via another 2 year contract... Log on to my verizon then select shop for smatphones. If your contract is expired you will see the option for a 2yr contract pricing. Only new customers are required to pay full price or select a device payment plan. Just like our utilities, gas and groceries the cost of goods and services goes up over time. So paying $50 dollars for unlimited data is still a good deal compared to the others that pay $60 for 6gb of data.