GREED at its best! If only less than 1% of Verizon customers have unlimited data then why would the company feel the need to raise the cost of the plan?? The network cant handle it? That small amount of people scatteted across the us couldn't possibly have a negative impact on the network. Furthermore 'grandfathered' means you are locked in to that particular plan at that rate unless YOU make a change. When did that change? Corporate greed!!