"Because Verizon is the market leader with the largest market share.  They don't have to offer low cost plans."

Verizon and AT&T just dropped phone plans from 100 bucks to 70 bucks a month. They didn't do it because they wanted to or competition sake. To the OP. Try Millenicom or Data Jack if you can access either. They have no contract unlimited data use plans for cheaper or the same as Verizon charges. I would also make sure to complain to your congressmen, senators, FCC, FTC and better business bureau. More complaints equals more pressure to get these measley 5GB caps raised to acceptable levels.