I like what the original person in this thread suggested, having a way to "opt-in or opt-out" of recieving those icons being pushed to our devices. I'm sure that won't happen because I'm sure Verizon is paid big dollars by the 3rd party vendors to have their products "pushed" to the subscribers. Anyways, it sounded good to me.
Doc, if you opt out and later want it how would you get it again. In my idea it would stay in the list of apps available and there would also be recommendations, screen shots, just like what we now have in BB Apps. If at a later time one decides they want to check out the app, then it will still be available to them.