VZN41AR wrote: Over the last two weeks, I am seeing this same situation -- receiving what appear to be spam calls directly to number assigned to Apple Watch through Verizon, not from my cell number. Is there a way to hide Apple Watch number or otherwise block from spammers? This appears to be a growing problem.

That's strange. I was told that the number assigned to the watch isn't actually a functioning number, although I never tried to call  it. I have had mine for only two months and haven't experienced that yet. The problem is most spam/scam callers I believe just go through a block of numbers in order so any attempt to hide it wouldn't work. But that's just my idea.